Organizational culture and identity are essential factors in performance, and often what determines varying levels of success across organizations with the same business models. Culture defines the unspoken parameters for behavior and action, and establishes what is aspirational and also limits what is tolerable. It tells everyone in the organization how they will work together and interact with those outside the organization, most importantly customers. Cultivating a desired organizational culture requires a lot more than tinkering with the visible aspects of the organization, most notably its values statements and its work environment.

We work with leaders to: